Shock Top Logo

NS - FinalColorLogoFlame

CREATIVE BRIEF:

  • What personality, culture, brand attributes does the logo convey?

Shock Top expresses itself as a company that promotes fun, relaxation, and good times. The logo, with its cool character of the orange wearing sunglasses, reflects a company with a sense of humor. However, the rest of the logo is a traditional label style, similar to other beer companies, which promotes a sense of tradition.

  • Typeface Style (font)

The Shock Top Font is a serif font in white with a thin, macaroni colored outline. It is similar to the Cambria font in Microsoft Word = SHOCK TOP. The font is simple, friendly, and inviting.

  • Color Evaluation

Orange, yellow, beige, and black are the main colors for this logo. The orange is inviting, vibrant, and it gives off an atmosphere of sunshine and summer. The orange on the black background also contrasts very nicely, allowing the details, such as the wheat plants, to have a greater emphasis.

  • Competition

Other bottled/draft beer companies including major companies like Budweiser.

  • Proposed audience intended to reach/market placement

Shock Top appeals to younger audiences, and mainly men. The logo attempts to elicit and heir of “coolness” to attract people between the ages of 22-40.

  • Does logo need refinement? If so, suggested improvements

The orange with the sunglasses character featured in this logo distracts from everything else. It is a very interesting and bizarre logo mascot, which is good. It would be more effective for Shock Top to focus their logo solely on their cool orange, and erase the oval frame surrounding him. He is also placed between two wheat flowers, which looks very busy. It would be better if those were erased. The orange is such a unique figure; they do not need other ornamentations to distract from him.

ORIGINAL LOGO:

Original Logo

MY LOGOS:

NS - FinalColorLogoFlameNS - EmblemColorNS - BWFlameNS - BWEmblem

APPLICATION:

KooziesLogosFLATKoozie-greenLogoFLAT

CoasterLogo2FLATCoasterLogo1FLAT

BOTTLE LABEL:

BEERLABELFLAT

BOTTLE:

photo-24

photo-23

LOCATIONS:

BreweryInterior

SchockTopCar

HANGING WITH FRIENDS:

SONY DSCPHOTOBeerDadFLAT

SONY DSCSONY DSC

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